Host Your Hunger
Honey Smoked Salmon

Role: Strategist

Honey Smoked Salmon has recently released their Salmon & Stackers Combo Packs. Customers are loud about their love for the flavors and the luxurious vibe, but aren't totally jiving with the slightly elevated price-point from your typical snack pack.

Problem

Task

Develop a strategy to shift consumers' perceptions of the value of the Salmon & Stackers Combo Packs through a creative video-focused campaign.

Audience

Special Seekers

Insight

Smoked salmon, like a good weekday dinner party, sits at the intersection of specialness & substance

Advantage

Honey Smoked Salmon brings substance & specialness to your regular life with tiny solo snack dinner parties

Strategy

Tapping into “Romanticize Your Life” culture, Honey Smoked Salmon gives special seekers a way host their hunger