Host Your Hunger
Honey Smoked Salmon
Role: Strategist
Honey Smoked Salmon has recently released their Salmon & Stackers Combo Packs. Customers are loud about their love for the flavors and the luxurious vibe, but aren't totally jiving with the slightly elevated price-point from your typical snack pack.
Problem
Task
Develop a strategy to shift consumers' perceptions of the value of the Salmon & Stackers Combo Packs through a creative video-focused campaign.
Audience
Special Seekers
Insight
Smoked salmon, like a good weekday dinner party, sits at the intersection of specialness & substance
Advantage
Honey Smoked Salmon brings substance & specialness to your regular life with tiny solo snack dinner parties
Strategy
Tapping into “Romanticize Your Life” culture, Honey Smoked Salmon gives special seekers a way host their hunger
