Words of Schwisdom
Schweppes
Role: Strategist
Sparkling water sales have been increasing exponentially over the last decade, but despite Schweppes being an original, newer brands far outpace the brand in usage and preference.
Background
Task
Position Schweppes as an accessible premium. Drive trial of Schweppes by switching people from other premium brands
Audience
The Young Cosmopolitan
Schweppes is a really old brand (200+ years!!), but that history isn’t respected for the timeless cool thing that it is.
Problem
Insight
The gift of age brings with it the gift of wisdom.
Advantage
We’re the oldest, and wisest, on the market of carbonated drinks.
Strategy
Remind the world just how cool it is to oldest on the market
The Idea: Words of Schwisdom
The age of ageism is dead. Nowadays, young folks are tuning into the wisdom of their elders more than ever. Schweppes, with its 240-year history as the OG sparkling water, is seizing the moment.
Enter 'Words of Schwisdom.' We've teamed up old-school and new-school celebs to showcase Schweppes' timeless appeal. Our creative spin? Pairing the maximalist photography of the celebrities with insightful quotes. The result? A fresh, captivating campaign that impressed the Miami Ad School faculty, earning us top marks in class.
