Words of Schwisdom
Schweppes

Role: Strategist

Sparkling water sales have been increasing exponentially over the last decade, but despite Schweppes being an original, newer brands far outpace the brand in usage and preference.

Background

Task

Position Schweppes as an accessible premium. Drive trial of Schweppes by switching people from other premium brands 

Audience

The Young Cosmopolitan

Schweppes is a really old brand (200+ years!!), but that history isn’t respected for the timeless cool thing that it is.

Problem

Insight

The gift of age brings with it the gift of wisdom.

Advantage

We’re the oldest, and wisest, on the market of carbonated drinks.

Strategy

Remind the world just how cool it is to oldest on the market

The Idea: Words of Schwisdom

The age of ageism is dead. Nowadays, young folks are tuning into the wisdom of their elders more than ever. Schweppes, with its 240-year history as the OG sparkling water, is seizing the moment.

Enter 'Words of Schwisdom.' We've teamed up old-school and new-school celebs to showcase Schweppes' timeless appeal. Our creative spin? Pairing the maximalist photography of the celebrities with insightful quotes. The result? A fresh, captivating campaign that impressed the Miami Ad School faculty, earning us top marks in class.